Marketing Roundtable

Continually Apply Industry Leading Best Practices to Your Online Efforts

The Impact Interactions Roundtable brings together industry leading professionals to share Best Practices and build valuable relationships. Our diverse Roundtable participants are drawn from current and past clients, leading researchers, and our partners. A few of our Roundtable member organizations include:

AARP	Apple Computer	Consumer Reports
Cisco	Cadence Design Systems	Hewlett Packard
CollabNet	Intel	Mercury Interactive
SAP	Sun Microsystems	WebMD

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In addition to our Roundtable meetings, our members benefit from annual in-person events and ongoing access to some of the top online practitioners in the world. Here are just a few of the topics our meetings have covered:

• Return on Investment for online interactions
• Lead generation using online transactional data and profiles
• Building membership using online and offline events
• Blogs, message boards, newsletters, and email trends
• Building internal recognition for efforts
• Reporting and analytics 
• Budgeting and staffing

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Please review a few of our previous agendas and presentations:

• 2006 Web 2.0 or Online Community???
• 2005 Roundtable Introduction
• 2005 Mansell Group Roundtable Presentation

To learn more about how the Impact Interactions Roundtable can benefit you, please contact us.