About Us

As president and founder of Impact Interactions, Mike Rowland leads our engagements with large organizations to utilize online communities and interactive features to engage their site visitors and generate measurable business results. Through our work with Cisco, AARP, SAP, Intel, NEA, Sony, Cabelas, ATT, and others, Mike has developed many of the industry leading best practices for launching, managing, and reporting on online communities and social networks. His experience extends to launching native language communities around the globe, building end to end reporting strategies to identify the key business results of online communities, and the project management of several online community and social network launches. (Prior to founding Impact Interactions, Mike built Participate Systems aka Participate.com into one of the pioneers in the online community management world. In his role, Mike was responsible for the management of the majority of Participate’s clients.) With a strong background in financial analysis and marketing, Mike brings a focused, analytical approach to help our clients succeed. Mike holds an MBA in Marketing and Consumer Behavior and a BA in Economics and Latin American studies. You can learn more about Mike’s online community opinions on our blog.